"Finally! A bicycle shop for the rest of us!" - Bill , JCS Cycles Customer

URBAN VELO Magazine Now Available In The Shop!

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August 14th, 2010

"We ride what we sell!"

Surly Bicycles Soma Bicycles Co-Motion Bicycles Pake Bicycles YUBA Brooks of England Giles Berthoud Bicycles Cinelli Bicycles Redline Bicycles Casati Bicycles LEADER Bicycles Southern Bicycle League

Located in Beautiful Berkely Park!

Berkely Park Atlanta

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    1531 Howell Mill Road Atlanta GA 30318

    (404)-351-4533

    Map to our store


    **Store Hours**

    Mon 10AM to 5:30PM
    Tue 10AM to 5:30PM
    Wed 10AM to 5:30PM
    Thu 10AM to 5:30PM
    Fri 10AM to 5:30PM
    Sat ***CLOSED***
    Sun ***CLOSED***


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    Free High Speed Wi-Fi in our store!


    The Multisport Shop of Depaula Racing Team!

    Depaula Racing

    Road, Track, Triathlon

    Watch for us at Triathlons in August 2010.


    FLICKRSee us on Flickr!

    Links:

    Slow Bike Movement

    Commuting, Touring, Fixed/Singlespeed, and More!
    "The bicycle enables us to escape many other machines: We use it for transportation, sport, recreation, and make it a way of life." - Jobst Brandt


    Mark Rides a SURLY to Detroit!

    Mark's Ride
    Beware of Upside Down Trucks!!
    One of our customers is riding one of our SURLY Long Haul Truckers we sold him to Detroit. Follow his ride at his blog here.


    LEADER Bicycles Launches 2010 Line

    If you haven't tried out LEADER bicycle frames yet, or have wanted to know more about them, check out their first video featuring Massan's incredible riding in the streets of San Francisco. LEADER has quietly been making some of the best fixie frames available, and at a great price. Their road and time trial frames feature horizontal track drops, which allow you to run them as a track bike, or a geared road bike. One of our LEADER 720TR frames, the same model as the one Massan rides in this video, has over 20,000 miles on it, and it's still one sweet ride. Good quality frames, at a good price, too.

    Massan for Leader Bike from Dan Arel on Vimeo.


    GOOGLE Bicycle Maps and Directions Are Now Available!

    The folks of Google have recognized a fact that us transportation cyclists already know - people use bicycles everyday to get from here to there. While it took them a while - there are directions on Google for automobiles (of course!), mass transit and walking - finally there are cycling directions, too. The Google product for cycling is still a work in progress - they manage their own mapping data now, and are relying on all of us that ride bicycles on the roads to help improve their product. We already have sent them information on bike path sections they are missing, and with all of us helping out, this is going to be a truly exciting use of technology for touring and commuting. Give it a try here, and if you see something is missing, give Google the "411" at their problem link. We can all turn this into a great tool going forward into the coming years, and a potential lifesaver on long rides and trips.


    Weight Weenies of the World Rejoice!

    Worried about your ride's weight? Obsessed about getting your bicycle as light as you can? Will I get dropped with the extra 40 grams of my rear derailleur??!!

    Never guess, or use our scales, again. This site has thousands of frames and components, and you can add and update the database with your own measurements. More...


    Breaking in a Brooks Saddle

    B17 in the Box
    B17 in Honey - Bought by a very happy customer!
    Over many years of riding, we have discovered that there is no substitute for a Brooks saddle. Their comfort, and durability, is simply the best. What they do require is a proper break-in, and then some minimal care, unlike artificial saddles. People that have a bad experience with a Brooks saddle have either not broken them in properly, not bought the model of saddle that was appropriate for their body size and type of riding, or have bought a used saddle that was broken in by someone else. More...


    Bicycle Traffic

    Building A Bicycle Friendly City

    The US is finally starting to see a rebirth of using bicycles as transportation, rather than strictly an activity for fitness or racing.

    If you are one of our "regulars" at our shop, you know we often have conversations ongoing as to how to improve the bicycling situation here in both Atlanta and the US as a whole. One point that we always come around to is changing the way the general public perceives cyclists. Another point that comes up is that we as cyclists need to take a look at the way we ride, and how it affects the opinion of the general public.

    This is a tough one for us to swallow, with our messenger and road racing backgrounds. But, it's a worthwhile, and necessary effort, if we ever want to get ourselves to the point where Copenhagen is today. Every day, 500,000 and more people take to the streets of Copenhagen on bicycles on bicycle friendly streets. How did the Danish do it when they set out to do so 30 years ago? Read More...


    Custom Built Bicycles

    Let Us Build You the Right Bicycle for You

    One of the "insider secrets" of the bicycle industry is the majority "stock" bicycles are designed for lightweight racers. And by lightweight, we mean 160lbs and under. The frame styles are designed for the purpose of going as fast as possible, or in the case of off-road, handling "technical" singletrack trails AND going as fast as possible. Things like rider comfort and the ability to carry packages and bags, outside of a couple of water bottles, aren't considerations.

    So if you are looking to improve your CAT rating or accumulate enough points for a pro license, those are the bikes for you. For the other 99% of people that ride bicycles, well, we need something else.


    Our Promises to Our Customers

    Read our Customer service statement More...


    Feature Bike

    The Del Posado We think that riding a fixed gear or singlespeed bicycle is the perfect choice for urban cycling. The simplicity of a bicycle with one speed can't be beat for daily use. There are no derailleurs to worry about, and maybe no hand brakes if you are a fixed gear purist. The drive train is sturdier, providing you go with 1/8" chain, cog, and chainring. On a sloppy day, when the cold rains come, a one speed bike is the perfect choice to make it around town. More...

    Previous Reviews

    YUBA Mundo More...

    SURLY Steamroller More...

    LEADER 720TR More...


    If you build it, they will come...

    Day in a Bike Shop Blog

    "Oh... people will come Ray. People will most definitely come." - Terrance Mann.

    It seems like it's been years since we signed our lease back in March. So much has happenned since that day - getting permits, the remodelling of the interior, the process of lining up distributors, putting the service area togethor, putting up signage, More...


    Commuter's Corner

    One day, over a year ago, we loaded two of our bicycles into our compact SUV, drove to Carmax, and sold it. Then we rode home. And we haven't owned a car since then. And we don't miss it at all. You can do it too, and make the price of gas irrelevant to your daily commute. More...


    Tips from the Shop

    The chain is arguably the most critical componant of your bicycle's drive train. Without it,Proper Chain Care you aren't going to go very fast or very far. Taking care of it is an important part of regular maintainance. Let's take a look at the best way to clean and care for this important component. More...